Workflow playbook

Image and video campaign concept workflow

Move from campaign angle to image directions, short video concepts, and reviewed creative assets for testing.

Back to workflows

Target users

  • Creators
  • Small marketing teams
  • Solo founders

Inputs

  • Offer
  • Audience
  • Brand constraints
  • Channel format

Outputs

  • Moodboard
  • Image candidates
  • Short video concepts
  • Review notes

Boundaries

  • Use AI output for concept breadth before final production approval.
  • Keep brand and legal review in the workflow.
  • Do not use exact product, celebrity, or trademarked likenesses without approval.

Common mistakes

  • Generating visuals before defining offer, audience, and channel format.
  • Publishing impressive assets that do not match the brand or claim.
  • Treating AI video output as legally approved production media.

Templates

  • Creative direction brief
  • Campaign asset review scorecard

Primary tools

MidjourneyHigh-quality image generation for visual exploration.RunwayAI video generation and editing for campaign production.ClaudeLong-context assistant for writing, analysis, and coding workflows.

Alternatives

OpenAI APIGeneral-purpose model APIs for product builders.GammaAI presentations, documents, websites, social content, and graphics.JasperAI marketing platform for brand content, campaigns, agents, and GEO workflows.ReplicateHosted model API for open image, video, audio, and ML models.DescriptAI video, podcast, transcription, and editing workspace.Hugging FaceOpen model hub and AI infrastructure for builders.

Steps

  1. 1

    Choose the creative angle

    Translate the offer and audience into three testable visual directions.

    Output: Campaign angles and prompts.

    ClaudeJasper
  2. 2

    Generate image concepts

    Create moodboard images and identify which direction best matches the brand and channel.

    Output: Shortlisted image concepts.

    Midjourney
  3. 3

    Create video variations

    Turn the strongest visual direction into short video concepts and review them against the offer.

    Output: Reviewed campaign video candidates.

    Runway

Copyable prompts

Create three campaign visual directions from this offer, audience, channel, and brand constraint list.

Review these generated concepts against offer clarity, audience fit, brand fit, and legal risk.

Related tools

MidjourneyHigh-quality image generation for visual exploration.RunwayAI video generation and editing for campaign production.GammaAI presentations, documents, websites, social content, and graphics.JasperAI marketing platform for brand content, campaigns, agents, and GEO workflows.ReplicateHosted model API for open image, video, audio, and ML models.DescriptAI video, podcast, transcription, and editing workspace.Hugging FaceOpen model hub and AI infrastructure for builders.ClaudeLong-context assistant for writing, analysis, and coding workflows.

Related guides

How to judge whether an AI tool is worth paying forA practical framework covering replacement cost, reliability, privacy, team fit, and switching risk.The Qidao AI tool selection frameworkA practical seven-part framework for choosing AI tools by task fit, workflow fit, quality, cost, privacy, replaceability, and automation readiness.

Use cases

  • Launch assets
  • Ad concepts
  • Social creative